Supporting Local Business, Keeping an Independent Community
What's Spent Here, Stays Here
Locally owned businesses spend their profits locally, purchase more goods from local suppliers, and employ their own office and support staff.
Get More for Your Money
When more money gets re-circulated in the community, general prosperity as well as tax revenues increase, creating a more vibrant and sustainable economy.
Local Businesses Offer Unique Character
A wide variety of locally owned businesses contributes to a stronger local identity and cultural diversity, creating an attractive place to live and visit.
Neighborly
Strengthening our locally owned business community promotes authentic and meaningful relationships between employees, business owners, customers, suppliers, and neighbors. Business owners, who live in town, take better care of the environment, participate in public life, and donate generously to local charities.
Next meeting: Wednesday,
1 September at 8 AM at Caffe Pergolesi on Cedar Street in Santa Cruz.

Your membership helps strengthen our local economy and allows you to benefit directly from our extensive branding and educational campaign.
For every $100 spent at a locally owned business, $45 continues to circulate within the community vs. $13 from a non-local business.
2002 Austin study by Civic Economics.
Think Local First - County of Santa Cruz is a network of independent and locally owned businesses and community organizations joining together to promote economic vitality and preserve the unique character of our community.